You have come up with a great business idea or you’re ready to take your business to the next level with your own website. But before you can do so, the most important question pops in your head. “What will I name my website?” It can be one of the hardest decisions to make because this is the name that you’re going to build your online platform with. It’s the name that you will post everywhere that you market and advertise your business, so you know it’s got to be good! So what exactly are your options? You have four, so let me break them down.


Choice #1:

Most businesses are choosing this choice in today’s marketplace because people are trusting company brands a lot less. Plus it’s an excellent choice. When starting out it’s far more difficult to sell a product when no one knows anything about the company. However, if you use your name, make people fall in love with you, people will be buying the product because of you. It’s all about the buzz word, “personal brand”.

Also as you evolve or possibly change focus, your website can evolve with you. The only downside to this option is if you want to eventually sell the business, you’ll have to sell your name. And can that business really survive without you being attached to it?

If is taken, get creative. Here are a few alternatives (use me for example):

Choice #2:

This option is really an “and/or” option. You may need your personal name and your company name. I own, but I also own A.D.O. Digital is my media company, but eventually I’ll have projects aside from this. If you have an established company with a brand that customers relate to, this would be a great option.

Choice #3:

A niche website focuses on sharing information that’s specific to an interested group of people or audience. This type of website is a great site that you can eventually sell as well, if you wanted too. A great example of niche website would be All they share are makeup techniques for people that are interested in learning about how to apply makeup.

What’s also great about this type of website, you can recruit guests writers to help build the content. It will be structured like an online magazine.

Choice #4:

This was listed last for a reason. It’s not the best option of the four. Can your product carry it’s own weight for years? It would probably be best if the product was a part of the other options. This is unless your product is an ongoing project with interesting content. This is probably the least desirable for the four choices.


There’s really no right or wrong answer. It all depends on what the goals of your business are. Need assistance with the right choice? Head over to the CONTACT page and choose Free Consultation. We’ll get you headed in the right direction.