Blog 2017-03-28T17:42:08+00:00

How You Lose Business Without an Email Newsletter Signup Form

You Tweet something, you post something on Facebook, or you hand someone your business card with your website listed on it that motivates a person to check out your website. That's a win for you right? So what happens after that? What if they don't buy something, but they may be interested in your product down the line? If you don't have an signup form or opt-in form on your website, chances are when that person is ready to buy it will be with someone else. People are on information overload and it is so easy for someone to forget [...]

5 Tools To Market Your Business Online

When you start a business today you know right out of the gate that you have to get your business online to promote and sell your products or services. Many people think that all they need is a website and to get on social media. Others think they need to be visible on every online platform. With so many social media networks and online marketing programs it can get a little confusing. There are 5 basic online tools that every small business should have to market their business online or you're seriously leaving money on the table for someone else [...]

How to Make Products People Want For Christmas Presents

If you are in business or working on launching your business, your ultimate goal is to sell your product. That product may be something tangible that people take home with them, a service you provide, or they may just be buying YOU as the product. Many times we go into business thinking we have something really cool to offer people, without taking the time to really determine what they need. This is when you find yourself convincing people to buy your product, rather than just making them aware of something they really want to buy anyway. Like a Christmas present [...]

QUIZ: How Productive Are You?

Are you a get-‘er-done kind of gal? Or, do you need a kick in the pants to get moving? And even more important… are you getting the right things done? Take the quiz and find out. As you answer each question, be honest with yourself. Your answers can shed a light on your weak spots, and help determine where you have room for growth. For each statement below, choose the best answer. 1. The very first thing I do when I sit down at my desk to work is: A. Go over my priorities for the day and/or week B. [...]

5 Steps to Protecting Your Website

Your web site is your virtual business and you have to protect it just like you would protect the merchandise in your brick and mortar store. There are people that enjoy destroying something you worked so hard to create. It really boils my blood, but this is just another example of the evil that exists in this world. To help you out, I have created 5 essential steps to protecting your website and protecting your WordPress site. 1. Upgrade third party applications (e.g. Wordpress, Joomla, etc), plugins, and scripts to the latest version.  It is important to always keep your [...]

5 Steps to Develop a Content Ladder

Between all the email newsletters, blog articles, Facebook posts and Tweets, they have one thing in common. They are all considered "content". If you are trying to grow your business you know that content is KING. The right kind of information shared at the right frequency will gain your brand the exposure it needs to grow. However, it can be a daunting task to come up with interesting content and have enough of it to distribute across all of your social media platforms. Content marketing is the art of creating relevant and valuable content that helps your target audience find [...]

3 Ways To Shine While Still Pursuing Your Dreams

“What if I start to become who I am instead of who I want to become." ~Ben Lee (singer) I read this verse and it caused a lot of emotions to run through me. I thought about the creative entrepreneurs I come in contact with on a consistent basis, I even thought about myself. Many times we are working hard to "become" something that we always wanted to be, rather than actually experiencing the greatness of who we already are. You say to yourself: "One day I'm going to make it big" "One day I'm going to land a major [...]

4 Easy Questions To Get Personal Brand Clarity

Believe it or not, you already have a brand whether you've been purposely creating it or not.  When people think of you, they "feel" a certain kind of way.  The feeling they have about you is your brand, it's your reputation.  However, when you decide that you want your personal brand to become your business or you want to be the face of your business it's imperative to get brand clarity and start creating the right brand.  Your brand is the foundation of your business and is the honey that attracts your bees (customers) to you.  A great brand must [...]

10 Tips For Creating Internet Buzz

You've setup your Facebook and Twitter accounts and you're ready to "grow" your social media following. While I do understand the necessity of growing your fan base, I hope I can help you focus on the intended goal. Many new businesses make the mistake of spending too much time trying to get Facebook "likes" and Twitter "followers" just for the "numbers". The numbers look good, but if all those followers don't result in potential paying customers all your efforts were pointless. You might look like the most popular restaurant on the block, but no one is buying or sharing how [...]

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