Congratulations for getting your company website up and running. Now all you have to do is get people to come to your website. Not so easy, right? As a business owner you’ve probably come to discover this is something that can be challenging as a first time website owner; therefore, today I’m going to give you ten ways to get people on your website through various marketing techniques. You don’t have to start them all at one time, but come up with a plan to eventually strategically attack them all.
Blogging and Guest Blogging
Offering other sites in your niche free content will allow you to get new users to your website. We recommend putting a link at the end of the article that allows readers to visit your website to learn more about you and your company. No follow links are fine because the main goal is to get traffic to your website and not link juice. Guest blogging works best if you write for sites that receive more traffic than your current website.
Retargeting ads put tracking cookies on visitor’s computers. When they leave your website, they will see ads that encourage them to come back. This method allows you to still reach visitors who left without converting and enhances the chance that they will come back to your website again and convert. That’s a ninja move.
PPC advertising will allow you to get traffic from search engines such as Google. It works by advertising your business in the search engines and you pay for every click that comes from the ad to your website. One of the most popular PPC advertising methods at this time is Google AdWords since they do not have a spending requirement.
Millions of people come to Facebook every day. On average, each Facebook user spends eight hours each month on this social network. The good news is everyone has Facebook- both the young and the old. Facebook also offers you a variety of options so you can make sure that your ads are targeted to the market that you want to reach. Facebook’s organic reach has gone down tremendously so you truly have to pay to play if you’re using it for business.
Creating YouTube videos can be a great way to attract new users to your website. Google indexes the content, and others have the option of embedding your video on their websites. Sometimes you may get lucky and have one of your videos go viral, which results in a dramatic increase in your traffic. The key to successful YouTube advertising is to make sure that you have a strong call to action and/or advertising on other influential YouTube accounts with targeted ads.
Email marketing has such a great success rate since many people have to see something multiple times before they make the decision to purchase. It has been around for years and is still heavily used by numerous webmasters today. Getting customers to subscribe to your mailing list could be as simple as a discount, contests, or something free. Once you have their attention though, it is important that you keep offering them list exclusive items so they do not leave.
Word of Mouth
When people are looking for new products or services, aside from asking family and friends, they turn to online sources such as forums and Facebook pages to see which products and services have the best reviews and/or ratings. You need to be in these places making connections so users will leave you positive reviews and recommend you if the time arises. Alternatively, you can even comment on the forums and comment sections as long as you are not overly promotional in your responses.
Social media is similar to email marketing, but the engagement is much lower than email. It works very effectively when it comes to convincing customers to purchase. To get people to interact with you on social media you have to make sure that you provide them with engaging and relevant content and make sure that you regularly update your networks with new information. Social media also works great when customers have emergencies that they need you to address in a timely manner.
Public Relations (PR)
Having a strong influence and reputation is very important to gain repeat visitors and customers. Using public relation strategies you can help your brand and yourself become more credible. Your conversion rates will skyrocket and your brand awareness will be built. Press releases and being used as an expert resource is a good way to start.
Search Engine Optimization (SEO)
SEO allows you to rank higher in the search engine when people search for keywords that are relevant to your website. You want to be as high on Google results as possible because users usually do not go past the first three or four pages. Increasing your SEO can be as simple as editing your existing content, removing barriers, or even indexing activities of search engines. Alternatively, you can increase your backlinks and outbound links to get Google’s attention too.
SEO can be something that takes up a lot of your time when you use the correct tactics. However, it is definitely something that you have to do if you want to increase your customer base and get the maximum amount of sales.
Have you tried any of the tactics that we mentioned today? Where do you get most of your websites traffic?
To learn some different strategies to make your next online sale, download my FREE ebook, “30 Strategies To Make Your Next Online Sale“.